Fully described used cars on digital?

How many people at manufacturer/dealer group level care about the online promotion of dealer used cars? If you do then why do you still maintain your internet services at such a poor level. We have reviewed a number of mainstream prestige brands to find a similar pattern of poorly described cars at most of the manufacturer and dealer group systems, whether this be the presentation, the detail or the imagery, it would seem that used cars are still regarded as the poor relation to manufacturers and dealers alike.

The Internet has become the most important marketing tool to dealers, Auto Trader kicking their weekly printed paper into touch surely justifies this rationale. As franchised dealers used cars have become fundamental to the dealerships monthly profitability, yet many cars are are poorly advertised or under utilised online. We understand that your website, the groups or manufacturers will be drawing in sales and you are very likely achieving real success. But we fundamentally believe you are still missing the trick, as a franchised dealer the products you sell should be regarded as the best available, so why shortcut the attributes of the car.

There are many errors that we see, from words or statements being cut short to missing specification and poor imagery. It really highlights how we all used to advertise the used cars in print, abbreviating words and the use of acronyms to fit within lineage, online should not be about that. The Internet is here to make use of the full details that the vehicle has to offer, remember the real difference between a new car and used car is the mileage and the price, fundamentally specification wise it is still the same as when new...

We would be happy to talk to any brands, groups or dealers that would like to address these shortfalls in their online marketing.....


                                 Online used cars, how well are you doing?


How many people at manufacturer/dealer group level care about the online promotion of dealer used cars? If you do then why do you still maintain your internet services at such a poor level. We have reviewed a number of mainstream prestige brands to find a similar pattern of complacency in many of the manufacturer and dealer group systems, whether this be the presentation, the detail or the imagery, it would seem that used cars are still regarded as the poor relation to manufacturers and dealers alike.

The Internet has become the most important marketing tool to dealers, Auto Trader kicking their weekly printed paper into touch surely justifies this rationale. As franchised dealers used cars have become fundamental to the dealerships monthly profitability, yet many cars are poorly advertised or under utilised online. We understand that your website, the groups or manufacturers will be drawing in sales and you are very likely achieving real success. But we fundamentally believe you are still missing the trick, as a franchised dealer the cars you sell should be regarded as the best available, so why shortcut the attributes of the product.

There are many errors that we see, from words or statements being cut short to missing specification and poor imagery. It really highlights how we all previously advertised the used cars in print, abbreviating words and the use of acronyms to fit within lineage, online should not be about that. The Internet is here to make use of the full details that the vehicle has to offer, remember the real difference between a new car and a used car is the mileage and the price, fundamentally specification wise it is still the same as when it was new...

We would be happy to talk to any brands, groups or dealers that would like to address these shortfalls in their online marketing.....
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